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As Medicare Advantage and Prescription Drug Plans develop their strategy for 2023, representing your plan to attract new beneficiaries is a critical component of that strategy. The CMS Medicare Plan Finder tool is a key means by which Medicare eligible beneficiaries choose a plan and sales agents use to help beneficiaries compare benefit options. We walk through the Medicare Plan Finder, including a tour behind the scenes, and focus on discussing strategies so how you want your plan to look is how your plan actually looks!