Risk considerations for innovative products: A case study of the long-term care insurance industry
This report explores key risks and considerations for product innovation using the long-term care insurance industry as a case study.
Schools around the country are being closed. Major League Baseball has postponed its season. Broadway shows are closed. The Kentucky Derby has been rescheduled. These measures are part of “social distancing,” the new norm in the wake of the coronavirus pandemic. On a nationwide basis, we are being encouraged to limit our social interactions to slow the spread of the virus, slow the rate of those who will fall ill to COVID-19, and avoid overtaxing our healthcare system over a short period of time.1
What does social distancing mean for those who require healthcare during this time? Could they be helped by telehealth, which has the potential to replace some in-person services and better triage care based on needs?
While much is still unknown about the virus that causes COVID-19, at this point, everyone is encouraged to practice social distancing over the course of the next few months. Besides steering clear of large gatherings, schools, and other group situations, this includes avoidance of physician offices and hospitals, if possible, to prevent exposure and spread of coronavirus. This is especially true for the elderly, a population considered at risk for falling seriously ill to COVID-19.2
Medicare is the federal health insurance program for those over the age of 65, the disabled, and those with end stage renal disease (ESRD). Medicare has specific definitions for telehealth services—it is covered by Part B3 and is limited to live audio/video services furnished by specified practitioners at a distant site to a beneficiary in an originating site. Restrictions under the Medicare program regarding beneficiary location, provider type, and geography have limited the adoption of telehealth services provided to Medicare beneficiaries.4 These include geographic restrictions to rural areas and originating site restrictions5 requiring the beneficiary to be at a qualifying location, such as a doctor’s office or clinic. The beneficiary’s home is not considered an originating site under Original Medicare’s telehealth coverage rules.6 Medicare Advantage plans and providers participating in accountable care organizations (ACOs) have more flexibility, and, in certain cases can waive these geographic and originating site restrictions.
The Telehealth Services During Certain Emergency Periods Act of 2020 (the TSDCEPA),7 which is part of the Coronavirus Preparedness and Response Supplemental Appropriations Act of 2020, has removed many of these restrictions temporarily. Specifically, the TSDCEPA does the following:
Q: Will CMS enforce an established relationship requirement?
A: No. It is imperative during this public health emergency that patients avoid travel, when possible, to physicians’ offices, clinics, hospitals, or other healthcare facilities where they could risk their own or others’ exposure to further illness. Accordingly, the Department of Health and Human Services (HHS) is announcing a policy of enforcement discretion for Medicare telehealth services furnished pursuant to the waiver under section 1135(b)(8) of the Act. To the extent the waiver (section 1135(g)(3)) requires that the patient have a prior established relationship with a particular practitioner, HHS will not conduct audits to ensure that such a prior relationship existed for claims submitted during this public health emergency
Telehealth has had the potential to replace an office visit or an emergency department visit. Under this new law and related flexibility telehealth has the potential to significantly expand the capacity of the U.S. healthcare system, freeing up clinical resources for patients with acute care needs. According to Milliman’s analysis of Medicare Part B services, Medicare covers approximately 277 million office visits annually.14 Shifting a small portion of these visits to telehealth visits may have a beneficial impact on a strained health system at risk of being overwhelmed by demand for services. For example, if 3% of these visits shift to telehealth visits over a three-month period, there would be 2.1 million fewer office visits. While this does not take into account that some of the telehealth visits could lead to an additional in-person visit, telehealth visits may prove instrumental for triaging health care needs such that in-person visits are provided to those needing in-person services—such as physical examination or specific screenings or tests provided at the doctor’s office.
While not technically considered “telehealth services” under Medicare, it is worth noting that beginning in 2019, Medicare had added new “non-face-to-face” services eligible for reimbursement under the Physician Fee Schedule (PFS)—most notably, virtual check-ins.15 An example of a virtual check is when a patient calls their physician and the physician is able to do an assessment over the phone.16 A virtual check-in may also be helpful in supporting clinicians to conduct triage and determine whether a video visit or an in-person visit is necessary.
One practical question for evaluating implementation feasibility at the practice level is whether providers are equipped to provide services via HIPAA-compliant telehealth platforms. On March 17, 2020, the Office of Civil Rights (OCR) released guidance stating they will not be enforcing HIPAA provisions for providers who wish to use live video services to patients during the emergency period. OCR states in their guidance, “A covered health care provider that wants to use audio or video communication technology to provide telehealth to patients during the COVID-19 nationwide public health emergency can use any non-public facing remote communication product that is available to communicate with patients.”17
Telehealth is not a new concept. However, the current coronavirus crisis provides an opportunity to leverage the availability of telehealth services and deliver care remotely. It is unclear whether Medicare will extend these flexibilities for telehealth services beyond the current COVID-19-related public health emergency. However, if Medicare beneficiary and provider use of this technology leads to value for the healthcare system through desirable healthcare outcomes, reduced risk, and member satisfaction, this could lead to quicker adoption by both payers and beneficiaries. In addition, if telehealth is effective in reducing burden on our healthcare system during this time of emergency, then increased adoption for services that can be effectively delivered remotely may well be worthwhile to continue in the future.
Guidance and directives from the federal government are rapidly evolving. The information in this article is based on statute and guidance in place as of March 18, 2020.