THE NEED
The right message to the right audience
Healthcare providers (HCPs) are busy. We can’t expect them to remember how every drug is covered on every formulary. Life sciences brands need simple and actionable access messaging that providers can use.
THE SOLUTION
HCP-specific, locally relevant access messaging
Milliman Value and Access Awareness (MVAA) is a digital platform that makes closed-loop pull through locally relevant and easier to execute.
