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Property & Casualty advisory services

Appleseed

Accelerating risk innovation

The challenge

Insurtech innovation must meet regulatory standards

  • Big data and advanced analytics can transform insurance risk measurement and pricing
  • State-by-state regulatory approval of new risk scores and methodologies can be costly and slow, increasing time to market for innovation
  • This dynamic restricts insurtechs from acquiring new customers, favors incumbents, and slows adoption of innovative products
THE SOLUTION

Accelerate pricing innovation

Milliman Appleseed is an advisory organization licensed to submit loss costs, rating factors, and risk scores with state insurance regulators across the U.S. Insurtechs with new and innovative risk scoring approaches can meet regulatory requirements faster, more easily, and at lower cost, by filing through Milliman Appleseed.

We can manage the entire process end to end, including filing products with state insurance departments directly. Insurers can immediately adopt approved rating plans and scores, and a B2B insurtech can obtain regulatory approvals even before they get their first insurer on board.

Check out the products for which Milliman Appleseed has obtained regulatory approval.

Product Number of Jurisdictions Approved
Milliman AccuRate Fleet 42
Milliman Bungalow 41
CARFAX Vehicle Risk Score 13
Guidewire Fire Suppression Score 2.0 32
Nearmap Hurricane Risk Score 10
Nearmap Wildfire Risk Score 11
Nearmap Wind/Hail Risk Score 32
Swiss Re Quick Flood 43

Summary as of December 1, 2025

WHY APPLESEED?

Insights, expertise, and experience

For insurers

Our best-in-class products and transformative technology enable you to achieve your strategic goals faster. With affordable, pay-as-you-go access, you don’t have to build out these capabilities internally—and you get responsive service to ensure continuous value.

For vendors

Our business model is based on partnership, not ownership—your intellectual property belongs to your organization, always. With fast state rollouts, you can speed up ROI.

Focused on your solution

As an independent advisory organization, we are dedicated to tailoring services to fit your unique business opportunity and getting your solution to market faster.

Securing approvals

Our extensive experience and trusted relationships with state insurance departments, combined with our expertise in innovative ratemaking and predictive modeling methods, enables us to get approvals for complex methodologies and tough jurisdictions.

Benefits

Appleseed benefits

All

Get to market faster

Improve your speed to market, accelerate growth, and foster agile innovation.

Vendors

Sell at scale

Accelerate filing rollouts that speed up launch of customers’ countrywide programs.

Insurance carriers

Cut costs and risks

Reduce the costs associated with adopting new scores, while reducing the risk of non-approval.

Client case study

See how Milliman Appleseed is helping businesses globally

Client case study

Milliman Appleseed expedites Nearmap filings: Securing approvals in 17 states within 90 days

As of October 13, 2025, Nearmap’s wind and hail risk scores were filed and closed in 31 jurisdictions, with 17 jurisdictions ready to use within 90 days of submission. Insurers were able to immediately adopt these scores upon subscribing to Nearmap’s risk scores..

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Related products

Learn more about products and services available through Appleseed

Modern flood insurance program

Bungalow

Milliman Bungalow is a private flood insurance plan that includes advisory loss costs, risk classification rating factors, and rating rules.

Geographic rating insights

PinPoint

Milliman PinPoint lets insurers cost effectively evaluate, price, and market residential and flood products using geospatial information.

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Milliman Appleseed Newsletter is a quarterly newsletter, designed to keep you informed and connected with the latest P&C industry trends and news about our products and services.

Resources

Milliman Appleseed resources

Brochure

Milliman Appleseed

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BROCHURE

Accelerating insurtech innovation: Should I form an advisory organization?

Often, regulatory approval and review can be costly, slow, and subject to significant uncertainty for an insurer that wants to incorporate an innovative product into its insurance rates. Milliman Appleseed solves this problem.

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CONSULTING

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